Strategic Content That Connects
These featured video examples reflect the kind of thoughtful strategy, storytelling, and cross-functional collaboration I would bring to Compassus as Director of Communications.
Spinutech
This is one of many short thought leadership videos for a digital marketing agency. I was their lead team member for brand and creative video offerings, which also included crafting messaging tailored for the medium.
Wycliffe USA
This video is a part of an annual campaign to staff, volunteers and donors giving a quick “State of the Union” address on the organization. My role was to work with the larger marketing team on key themes for messaging and then I would head up the scripting, scheduling and execution of the video for the email campaign.
Iowa Ortho
I was the Brand Director for a series of videos for this large orthopedic clinic. I worked alongside their marketing team to craft the right messaging, worked with a few of their staff on interviewing on specific talking points, and the end-to-end production of each video for their marketing and communications.
Purposeful Messaging Across Platforms
These email and web campaigns reflect my role in shaping communications that resonate with both internal and external stakeholders through clear messaging and strategic execution.
Web Campaign: Wycliffe Japanese Sign Language
Email Campaign: Wycliffe Conversations
But wait, there’s more.
In case you would like to see additional video samples highlight my ability to lead teams, shape messaging, and deliver content that connects across platforms from internal culture-building to external brand storytelling.
Seneca Companies
I was the lead on this company culture video project for a Fuel and Energy company in Des Moines, Iowa. My role working with their marketing team to identify team members we can interview to authentically speak on their experience at Seneca.
Wycliffe USA
I directed this video shoot in Uganda and worked with the COO on site in an interview-style video to be used as a short social media piece and a part of a larger marketing campaign.
Iowa Ortho
While working with the orthopedic clinic’s marketing team on brand messaging for their website, we also decided on crafting interview questions to gather answers for OTT commercials. Here is one of the few commercials we created.
Wycliffe USA
Part of my responsibilities while on staff at Wycliffe was to work with the President on creating a script for a Christmas Message social and email campaign each year. The 2020 video was a particularly challenging script to write, but what we decided create an interview-style shoot with several talking points already planned to touch on.
Wycliffe USA
Another example of a quick “State of the Union” address on the organization. My role was to work with the larger marketing team on key themes for messaging and then I would head up the scripting, scheduling and execution of the video for the email campaign.
Wycliffe USA
This is an interview-style shoot I directed and worked with executive leadership for an internal video for new staff. Several talking points were planned and discussed before our recording, but we thought it would be a good approach to have this set as a interview format.
Wycliffe USA
Finally, here is one more example of a Christmas Message video we worked on each year for a social and email campaign. The goal here was to make this less scripted and more approachable. I worked with executive leadership before the video shoot to lock in our talking points and stories. I then presented the interview questions I would ask for us to get our desired content on video.
Thank You, Compassus Team!
I appreciate your time and consideration, and I hope you enjoyed reviewing my work.
I’d be honored to help strengthen internal communications at Compassus by building trust, driving consistency, and aligning messaging from the executive suite to every frontline team member.
Warm regards,
Brian Hogan