Protos Security

Industry

Security

Brief

Protos promises a modern security experience that never settles and dynamically adapts when, where and how it’s needed. By vetting, training and orchestrating thousands of local owner/operator security vendors, plus the largest off-duty law enforcement network, Protos delivers scalable protection in any situation.

Brand Anthem Video

One of my first main tasks when coming onboard the Protos Security marketing team was to lead the charge for producing a Brand Anthem video that speaks to the “why” we do what we do.

After understanding some of the language the sales and marketing team members were using, I wrote a script that would work within the boundaries of Protos’ communications; but I also took the opportunity to create new compelling taglines and speaking points. This updated language was received so well we ended up using the updated phrases for copy on the company website, blogs, print materials, etc.

The screenshot above is one example of many places we have the Brand Anthem Video for Protos Security. Seen here, it’s placed next to our updated copy and a new website design that was rolled out in April 2025.

Blog Article with Video Storytelling

Here is the blog post if you would like to see the entire article and watch any of the videos that walks through the story of assisting the Dick’s Sporting Goods client.

Protos had a unique opportunity to help one of their clients, Dick’s Sporting Goods, with a special security request. After the success of fulfilling the needs for the client, the marketing team saw this as a great opportunity to tell the story in a blog post and interview the lead sales rep to create an engaging piece for the reader.

This was a collaborative effort as I focused on interview questions for the story-driven video and would help the copywriter in the additional details needed for the blog article.