Wycliffe USA

Industry

Nonprofit

Brief

An interdenominational nonprofit organization with a goal for people from every language to understand the Bible and be transformed.

Wycliffe Conversations

When I was at Wycliffe USA, I had the opportunity to pitch a campaign idea and ended up developing and directing the series. The goal was to capture stories of people joining the organization to use for our marketing efforts in

email and on social media. I worked with the copywriting team in the Marketing department to give direction on the themes and synopsis of each video interview so that all elements coincide with the storytelling and communication.

The screenshot above is one example of many email newsletters we made that pointed audiences to the Wycliffe Conversations series on Wycliffe USA’s YouTube channel.

Year-in-Review

Another major responsibility I had at Wycliffe USA was working with the President of the organization near the end of each year to develop a script that focused on several talking points for us to produce an end of the year video that was sent out to team members, donors, and volunteers.

This would also become a joint effort working with the copywriting and design team to create an email campaign and splash page once the script was fully developed to provide the appropriate direction on how we are communicating to the audience involved with Wycliffe USA.