Paycom

Industry

Fintech

Brief

When you have Paycom, employees enter and manage their own HR and payroll in a truly single software. Freeing you to focus on the big stuff.

The Challenge

Paycom had a powerful product story to tell but needed creative that could cut through the noise of a crowded HR tech market. The goal was to communicate complex software capabilities in a way that felt clear, engaging, and distinctly human without losing the sharpness the brand demanded.

Below are a paid media examples we worked on focusing on strategy, content writing, and creative direction to build the Paycom brand.

For a good day, you gotta start strong. When you’re not messing with tedious systems, it’s easier to hit the ground running! Learn more at the link in our bio.

Take a deep breath and imagine an error-free payday. Feels pretty good, right? Now imagine every payroll being this way. Follow the link in our bio to learn more.

Sometimes connecting with your team means stepping away from your desk. It’s easy with on-the-go managerial tasks right from the Paycom app. Learn more at the link in our bio.

Time for some time away? Lengthy approval processes shouldn’t stand in your way. Learn how Paycom automates time-off decisions at the link in our bio.

Some things just make sense — like clocking out for some after-hours chips and salsa. Paycom makes sure dipping out after a day’s hard work is easier than ever. See how at the link in our bio.

Without some time off now and then, your chill evaporates and stress builds. Bring your A-game to work by making use of your time off! Learn how we help it happen by following the link in our bio.

Successful hiring and retention are essential for your business’s growth, and you need tech that supports those efforts. Visit the link in our bio to learn more.

The fallout from payroll errors can be more than just dollars and cents. Want to build trust and efficiency at the same time? Just click the link in our bio to see how.

It’s simple to say that engagement is good and more is better. But how can you build it? The answer may be easier (and more efficient) than you think. Learn more at the link in our bio.

When an employee sees their pay stub, it’s right or it’s wrong. There’s no in between. To learn more about achieving payroll accuracy and the confidence it can build, follow the link in our bio.

What you pay matters. But how you pay might be just as important when it comes to attracting and retaining talent. Want to learn more? Click the link in our bio.

Your organization is filled with experts because every employee is an expert when it comes to their own pay. Click the link in our bio to learn more about avoiding the true cost of payroll errors.

When employees’ pay is incorrect, you hear about it. But what if they could verify their pay before payroll ran? (Hint: They can!) Learn how at the link in our bio.

Can you really know how employees feel? It’s easy: Just ask them! Read our blog post to see how surveys can help you motivate them with better feedback. Get more at the link in our bio.

Burnout is real, but there are ways to prevent it! Read our blog post to learn tips to help your workforce reframe their experience and stay energized. Follow the link in our bio for the details.

Creative & Content Strategy

The team served as a brand and creative lead for a variety of paid and organic ads designed to inform the audience and drive action — encouraging HR leaders to take the next step in learning more about Paycom and its products. Integrated marketing strategies were built with a cross-channel mindset, backed by detailed performance analysis and regular strategic reporting.

With Beti, employees do their own payroll. See how our employee-driven experience enhances HR at Paycom.com/Beti.

Once you run payroll through Beti and employees, your business will be able to treat its payroll pains. Put the future of payroll in your employees’ hands today at Paycom.com/Beti.

Less is more. And with fewer complaints to HR and less concerns for employees, our employee-driven payroll experience results in more employee trust in your organization. See why at https://paycom.com/our-solution/beti.

With Beti helping employees do their own payroll, HR can spend more time solving other organizational aches and ailments. See how you can relieve the toughest of payroll pains at https://paycom.com/our-solution/beti.

Your employees’ payroll experience needs more than just a bandage. It needs real relief. See how our employee-driven approach can help mend your broken payroll processes at https://paycom.com/our-solution/beti.

When employees experience accidental overdrafts due to lack of paycheck transparency, they begin to lack faith in your business. See how you can help gain back employee confidence at https://paycom.com/our-solution/beti.

Want more payroll oversight? You should meet Beti — the future of payroll. Ready to see how Beti helps cut down on unwanted errors and time-consuming processes?

With Beti’s employee-driven payroll, issues get resolved faster prior to payday because employees are verifying their own information. The future of payroll is here! Read our blog post to learn more.

Your employees are experts of their own data, and with Beti, they do their own payroll. It just makes sense! Experience the future of payroll, today. Learn more at Paycom.com/Beti.

From newly onboarded employees to executives, your entire organization can overcome its payroll pains. Read Steve Boese’s article to hear his thoughts about the benefits of Beti.

36 Tasks

Synopsis: A 30-second OTT ad for their 36 Tasks to Eliminate campaign.

Role: Co-Director, Co-Writer, Editor

Tools: Sony FX3, Premiere Pro CC, After Effects CC

Who is Paycom?

Synopsis: A 15-second OTT ad to create brand awareness for Paycom.

Role: Co-Director, Co-Writer, Editor

Tools: Sony FX3, Premiere Pro CC, After Effects CC

Get your golf clap ready as Paycom’s newest brand ambassador tees off at another tournament today! #PaycomAmbassador #PaycomXViktor

Here comes the champ! Viktor Hovland joins golf legend Tiger Woods as a back-to-back winner of the Hero World Challenge. Congratulations! #PaycomXViktor

We're ecstatic to see Viktor Hovland go into the final day tied for second at the PGA Championship in Rochester! Way to go, Viktor! #PaycomProud #PGAChamp

We’re excited to watch Viktor Hovland take on the Memorial Tournament this week. Good luck! #PaycomXViktor

Golf clap! A great third-place finish for Viktor Hovland during The Players tournament! #PaycomXViktor

Shoutout to Viktor Hovland for making this tournament’s Top 10. What a finish! #PaycomAmbassador #PaycomXViktor

The Results

Product demos reached an 89% year-over-year increase

Managing employee info with outdated processes? Give your workforce an upgrade with the right #HRtech

Saying your employees are frustrated by outdated #HRtech and processes is an understatement. See how giving them the right tech can quell those frustrations and scale your business to success.

Before you finish reading this, one of your employees could have caught any payroll errors before payday. So why shouldn’t they do it all the time? Learn more at the link in our bio.

If you think a few payroll errors here and there are no big deal, think again. Just how big of a deal are we talking about? Click the link in our bio to see how serious payday errors can be.

Employers and employees are on the same page when it comes to payday accuracy. Error-free? Yes, please! To learn more about what employees want from their pay, follow the link in the bio.

Costing You Money

Synopsis: An experimental lo-fi video advertisement for social media platforms.

Role: Assistant Art Director, Assistant Editor

Tools: Premiere Pro CC, After Effects CC

The Great Resignation