Tricoci University
Industry
Education
Category
Management, digital advertising, social media content, B2C content, testimonials, photography
Brief
With campuses across three states, Tricoci University offers a wide range of programs designed to help students train for their ideal career in beauty.
All-Programs Ad
Synopsis: A 30-second ad showcasing a variety of programs the school offers.
Role: Brand Team Lead, Writer, Editor, Motion Graphics Designer
Tools: Panasonic VariCam LT, Premiere Pro CC, After Effects CC
The Challenge
Tricoci University faced a two-sided challenge. On one side, building enough brand awareness to consistently attract prospective students across multiple markets and campuses. On the other, converting that interest into actual enrollments. With a competitive cosmetology education landscape and students weighing multiple options, Tricoci needed content that could do both with reaching the right audience and giving them every reason to choose Tricoci with confidence.
Barber Program Ad
Synopsis: A 20-second ad showcasing the Barber Program the school offers.
Role: Brand Team Lead, Writer, Editor, Motion Graphics Designer
Tools: Panasonic VariCam LT, Premiere Pro CC, After Effects CC
Esthetics Program Ad
Synopsis: A 15-second ad showcasing the Esthetics Program the school offers.
Role: Brand Team Lead, Writer, Editor, Motion Graphics Designer
Tools: Panasonic VariCam LT, Premiere Pro CC, After Effects CC
Content Strategy
The team developed a student-first content approach built around one goal to help prospective students find their best path forward and feel confident choosing Tricoci. From awareness-driving content that expanded reach across markets to conversion-focused messaging that guided students through the enrollment journey, every piece was crafted to meet students where they were and move the needle at every stage.
Below are examples of brand and content strategy that we implemented on Tricoci’s website.
The Results
Lead to Enrollment improved from 23.9% to 36.2% in just six months
Record-breaking enrollment achieved across all campuses in 2024
Below are a few examples of social media content we produced for the university.
20 Years Celebration
Synopsis: A social-first vertical video focusing on a student’s day-in-the-life at school.
Role: Writer, Editor
Tools: Premiere Pro CC
Life at Tricoci
Synopsis: A social-first vertical video focusing on a student’s day-in-the-life at school.
Role: Writer, Editor
Tools: Premiere Pro CC
Life at Tricoci: Father’s Day Edition
Synopsis: A special “Father’s Day” social-first vertical video focusing on a student’s day-in-the-life at school.
Role: Writer, Editor
Tools: Premiere Pro CC
Life at Tricoci
Synopsis: A social-first vertical video focusing on a student’s day-in-the-life at school.
Role: Writer, Editor
Tools: Premiere Pro CC