Pella
Industry
Manufacturing
Category
Management, coordination, digital advertising, commercials, B2C content, social media content, product videos
Brief
At Pella, we know how big of a decision buying windows and doors can be and that the experience isn't one-size-fits-all. That's why Pella is committed to understanding the unique needs of you, your home and what feels most comfortable for your budget.
Welcome Home
Synopsis: A 30-second ad showing story-driven scenes with a variety of doors Pella can offer.
Role: Brand Team Lead, Writer, Editor
Tools: Premiere Pro CC, After Effects CC
Windows of Opportunity
Synopsis: A 30-second ad showing story-driven scenes with a variety of windows Pella can offer.
Role: Brand Team Lead, Writer, Editor
Tools: Premiere Pro CC, After Effects CC
The Challenge
Pella Windows and Doors operates in a highly competitive home improvement market where consumers face a crowded field of options and a high-consideration purchase decision. Despite being a trusted name in the industry, Pella needed a content strategy that could cut through the noise, connect with homeowners on an emotional and practical level, and ultimately drive more qualified traffic and conversions.
Bumpers "Window Scenes"
Synopsis: A series of eight 6-second ads for brand awareness.
Role: Brand Team Lead, Writer, Assistant Editor
Tools: Premiere Pro CC, After Effects CC
Bumpers “Short Stories”
Synopsis: A series of three 6-second ads for brand awareness.
Role: Brand Team Lead, Assistant Editor
Tools: Panasonic VariCam LT, Premiere Pro CC, After Effects CC
Content Strategy
The team developed an inspirational, homeowner-first content approach built around in-depth trend research, keyword strategy, and a user-focused interlinking architecture. Blog content delivered actionable tips and ideas that met homeowners where they were in their decision journey to position Pella as the trusted expert, not just another vendor. CRO testing on key page journeys also ensured that traffic was converting.
Below are a few examples of art direction work for social media ads.
Install windows 3x faster than standard methods—all with fewer crew members, the same quality you've trusted for decades at the same price. The Pella Steady Set Interior Installation System is the fastest, most labor efficient window installation system. Period. Why are you still wasting time installing windows the old way? Talk to your Pella rep about Steady Set for your next job or head to Pella.com/steady-set now to learn more.
Now's the time to seal in lasting protection ahead of the changing seasons. Before temperatures shift, upgrade to Pella's high-quality windows, crafted from durable, innovative materials built to withstand even the toughest conditions. With Pella, you're not just protecting your home with premium windows — you're securing long-term savings, durability and peace of mind for years to come.
Cut install time and crew size with Pella® Steady Set™ windows. Now at a special price at Builders FirstSource.
There's a reason your neighbors keep choosing Pella - we deliver results that speak for themselves! We've been working on homes all over your area, and as the #1 rated choice by homeowners for highest quality, we're proud of the trust your neighbors have placed in us. Ready to experience The Pella Difference for yourself? Schedule a free consultation today and enjoy 40% off install and More* while we're still here!
40% Off Install and More* → Timeless wood → Durable fiberglass → Low-maintenance vinyl Spring is the best time to change out your old windows for new energy-efficient Pella products. Pella windows are backed by some of the strongest warranties in the business.
Install windows 3x faster than standard methods—all with fewer crew members, the same quality you've trusted for decades at the same price. The Pella Steady Set Interior Installation System is the fastest, most labor efficient window installation system. Period. Why are you still wasting time installing windows the old way? Talk to your Pella rep about Steady Set for your next job or head to Pella.com/steady-set now to learn more.
Paid & Organic Strategy
Content spanning blog, social media, and landing pages was developed with a multi-channel mindset, ensuring consistent messaging across every touchpoint. A deliberate SEO and interlinking strategy helped Pella maintain and strengthen their competitive foothold in organic search while CRO tests continuously refined the on-site experience for maximum impact.
Pella Steady Set Ad 1
Synopsis: Paid Social Media Ad for a partnership campaign with Pella and Builders FirstChoice.
Role: Art Director, Co-Producer
Tools: Premiere Pro CC, After Effects CC
Pella Steady Set Ad 2
Synopsis: Paid Social Media Ad for a partnership campaign with Pella and Builders FirstChoice.
Role: Art Director, Co-Producer
Tools: Premiere Pro CC, After Effects CC
The Results
174%
increase in overall website sessions
59%
increase in acquisitions from organic search
44%
increase in at-home consultations
Here are a few extra video projects we worked on to provide additional information to one of Pella’s products.
Engineered for High Performance
Synopsis: An informational video on the Pella Impervia Patio Doors for their YouTube channel and company website.
Role: Editor
Tools: Premiere Pro CC, After Effects CC
Lasting Strength and Durability
Synopsis: An informational video on the Pella Impervia Patio Doors for their YouTube channel and company website.
Role: Editor
Tools: Premiere Pro CC, After Effects CC