Hello, Americas DSP Communications team!
Thank you for considering my application regarding the Senior Communications Manager role at Amazon. I’m a strategic brand marketing and communications leader with 18+ years of experience aligning enterprise strategy with revenue-driven narrative systems across corporate and nonprofit environments. I also have the proven ability to lead cross-functional teams, influence executive stakeholders, and translate complex organizational priorities into scalable brand frameworks that drive measurable growth, cultural alignment, and market differentiation.
Let’s get right to it.
Below are specific examples I want to call out that demonstrate my experience in strategic marketing and communications.
Protos Security
Brand Anthem Video
One of my first main tasks when coming onboard the Protos Security marketing team was to lead the charge for producing a Brand Anthem video that speaks to the “why” we do what we do.
After understanding some of the language the sales and marketing team members were using, I wrote a script that would work within the boundaries of Protos’ communications; but I also took the opportunity to create new compelling taglines and speaking points. This updated language was received so well we ended up using the updated phrases for copy on the company website, blogs, print materials, etc.
The screenshot above is one example of many places we have the Brand Anthem Video for Protos Security. Seen here, it’s placed next to our updated copy and a new website design that was rolled out in April 2025.
Blog Article with Video Storytelling
Here is the blog post if you would like to see the entire article and watch any of the videos that walks through the story of assisting the Dick’s Sporting Goods client.
Protos had a unique opportunity to help one of their clients, Dick’s Sporting Goods, with a special security request. After the success of fulfilling the needs for the client, the marketing team saw this as a great opportunity to tell the story in a blog post and interview the lead sales rep to create an engaging piece for the reader.
This was a collaborative effort as I focused on interview questions for the story-driven video and would help the copywriter in the additional details needed for the blog article.
Why should Amazon hire me?
As you know, Amazon has built a last-mile delivery network operating at a scale most logistics companies only dream about. But the operational infrastructure is only as strong as the trust running through it. When 175,000 Delivery Associates and 2,500 DSP owners need clear, accurate, and motivating information to do their jobs well, the communication layer is not support work. It is the work.
That is where I come in.
I have spent 18 years building communication systems that translate complex organizational strategy into messaging that moves real people to act. At Protos Security, I helped unify 12 post-acquisition entities under a single brand narrative, reaching 420,000 people on LinkedIn and generating 293 direct sales conversations within months. At Wycliffe USA, I led campaigns that produced $3M to $4M in incremental annual fundraising, not by broadcasting louder, but by making every message feel worth reading. At Spinutech, I built content ecosystems for 15+ enterprise clients that drove 58% year-over-year lead generation growth and rebuilt customer retention from 5% to 70%.
The pattern across all of it is the same: I find the human story inside the operational challenge, build the system that carries it, and measure whether it is actually working. Amazon needs someone who can do all three of those things at once, at scale, across a distributed network of independent partners with real stakes in every message they receive.
Stanley Consultants
Who We Are
I worked with many companies when I was at Spinutech, a digital advertising agency. One of my favorite clients was with Stanley Consultants where their work in engineering centers around improving lives and building a resilient future.
I worked alongside the copywriting team to create the messaging for Stanley Consultant’s website that would also result in creating video scripts to smooth the gaps in their paid media campaign efforts and website engagement. The video above is their flagship video that speaks to not only who they are, but why they exist as a company.
Transportation Services
This is another collaborative project in working with the copywriting team to write a script that would fit well with the messaging on Stanley Consultant’s website.
This is one of four short promotional videos informing potential customers on Stanley’s approach with their specific services. It was a true joint effort to ensure the video messaging aligned well with the web pages shown below.
30-60-90 Day Plan
After looking through the position responsibilities and how it connects within the Amazon brand, here is my first impression of what I would do during the first 30, 60, and 90 days in the Senior Communications Manager, Americas DSP Communications role.
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The first 30 days are not about proving I can do the job. They are about understanding the job as it actually exists, not as it appears on paper.
My priority in this phase is to immerse myself in the DSP and DA experience from the inside out. That means sitting with the communications team to understand existing channel strategies, cadences, and performance data. It means reviewing prior campaigns with a critical eye, not to critique but to calibrate. It means spending real time listening to DSP owners and DAs through whatever qualitative data is available, whether that is interview recordings, advocacy stories, survey results, or direct conversations.
The goal at day 30 is a clear picture of what is working, what is not landing, and where the most urgent communication gaps are creating friction in the network.
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Once I understand the landscape, the work shifts to execution with a collaborative foundation. In this phase, I begin developing multi-channel communication plans for active programs and upcoming launches, building in stakeholder alignment at every step so nothing ships without cross-functional buy-in.
I will also begin establishing the rhythms and systems that make the team more effective over time: editorial calendars, message testing frameworks, reporting structures that tie communication outputs to business outcomes. The goal is not to introduce change for its own sake but to build the infrastructure that makes great work easier to repeat.
By day 60, I want the team to feel that the way we work together has gotten sharper, and I want stakeholders to feel confident in how we are moving toward shared goals.
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At 90 days, the question I will be asking myself is not whether I have settled in. It is whether the communications we have produced have measurably moved anything.
This phase is about honest evaluation: reviewing performance data against the goals we set, identifying what the metrics are actually telling us about DSP and DA behavior and trust, and proposing the adjustments that the evidence supports. I will bring those findings to the team and to leadership with full transparency, the wins and the gaps alike, because the willingness to be honest about what is not working is what separates a communicator from a strategist.
By the end of 90 days, I want Amazon to feel confident they made a low-risk, high-return decision.
Wycliffe USA
Wycliffe Conversations
When I was at Wycliffe USA, I had the opportunity to pitch a campaign idea and ended up developing and directing the series. The goal was to capture stories of people joining the organization to use for our marketing efforts in
email and on social media. I worked with the copywriting team in the Marketing department to give direction on the themes and synopsis of each video interview so that all elements coincide with the storytelling and communication.
The screenshot above is one example of many email newsletters we made that pointed audiences to the Wycliffe Conversations series on Wycliffe USA’s YouTube channel.
Year-in-Review
Another major responsibility I had at Wycliffe USA was working with the President of the organization near the end of each year to develop a script that focused on several talking points for us to produce an end of the year video that was sent out to team members, donors, and volunteers.
This would also become a joint effort working with the copywriting and design team to create an email campaign and splash page once the script was fully developed to provide the appropriate direction on how we are communicating to the audience involved with Wycliffe USA.
Japanese Sign Language
The final example I want to show from Wycliffe USA, is a campaign I worked alongside other marketing team members that showcased a Japanese Sign Language project the
organization supported. I was the lead for this team of 4 as we traveled to Japan for a 19-day trip capturing several stories and marketing materials for video, photography and articles. We focused primarily on our video content needs, and from there, the written content developed over time for us to home in on themes for the web site campaign to focus on fundraising.
The video featured above is a teaser trailer we pushed on on social media and the images below are a few screenshots from the website campaign when we launched it in Spring 2020.
The Work Continues.
There’s more to see if you’re interested!
Here's a peek into a few of my featured case studies where we set the strategy and raised the bar every time.
Public Storage
Offering a wide variety of units and sizes with thousands of locations nationwide.
Tricoci University
Fostering future generations of beauty professionals with innovative education.
Lavu
Truth, guidance and support in one system.
Thank you, Americas DSP Communications team!