Hello, Clean the World.

Thank you for considering my application for the VP of Revenue & Marketing role. I’m a strategic brand marketing and communications leader with 18+ years of experience aligning enterprise strategy with revenue-driven narrative systems across corporate and nonprofit environments. I also have the proven ability to lead cross-functional teams, influence executive stakeholders, and translate complex organizational priorities into scalable brand frameworks that drive measurable growth, cultural alignment, and market differentiation.

Let’s get right to it.

Below are specific examples I want to call out that demonstrate my experience with integrated marketing operations.

Protos Security

Brand Anthem Video

One of my first main tasks when coming onboard the Protos Security marketing team was to lead the charge for producing a Brand Anthem video that speaks to the “why” we do what we do.

After understanding some of the language the sales and marketing team members were using, I wrote a script that would work within the boundaries of Protos’ communications; but I also took the opportunity to create new compelling taglines and speaking points. This updated language was received so well we ended up using the updated phrases for copy on the company website, blogs, print materials, etc.

The screenshot above is one example of many places we have the Brand Anthem Video for Protos Security. Seen here, it’s placed next to our updated copy and a new website design that was rolled out in April 2025.

Blog Article with Video Storytelling

Here is the blog post if you would like to see the entire article and watch any of the videos that walks through the story of assisting the Dick’s Sporting Goods client.

Protos had a unique opportunity to help one of their clients, Dick’s Sporting Goods, with a special security request. After the success of fulfilling the needs for the client, the marketing team saw this as a great opportunity to tell the story in a blog post and interview the lead sales rep to create an engaging piece for the reader.

This was a collaborative effort as I focused on interview questions for the story-driven video and would help the copywriter in the additional details needed for the blog article.

Why should Clean the World hire me?

I want to answer this honestly, not just persuasively. Clean the World is at a specific kind of inflection point. The mission is real and proven. The commercial model is working. But the organization needs someone who can build the infrastructure to scale it, reduce the fragility that comes with anchor account concentration, and transform a marketing function that has likely been operating reactively into one that drives revenue proactively. That is a specific combination of skills, and it is not common.

I have done each piece of that work in contexts that required it to actually count. I have unified brand strategy across post-acquisition organizations under real pressure. I have built content systems that moved retention metrics from 5% to 70%. I have led mission-driven communications that generated measurable fundraising growth in an environment where every dollar had a name attached to it. I understand what it means to lead a team where the work has weight beyond the quarterly number.

What Clean the World would be getting is not someone who needs to be convinced that mission and revenue belong in the same sentence. I know how to hold both without letting either one become an excuse for underperforming on the other. The honest answer to why you should hire me is this: I am not looking for a role where I can be comfortable. I am looking for one where the work matters, where the leadership challenge is real, and where I can build something that outlasts my first two years. Clean the World is that place.

Wycliffe USA

Wycliffe Conversations

When I was at Wycliffe USA, I had the opportunity to pitch a campaign idea and ended up developing and directing the series. The goal was to capture stories of people joining the organization to use for our marketing efforts in

email and on social media. I worked with the copywriting team in the Marketing department to give direction on the themes and synopsis of each video interview so that all elements coincide with the storytelling and communication.

The screenshot above is one example of many email newsletters we made that pointed audiences to the Wycliffe Conversations series on Wycliffe USA’s YouTube channel.

Year-in-Review

Another major responsibility I had at Wycliffe USA was working with the President of the organization near the end of each year to develop a script that focused on several talking points for us to produce an end of the year video that was sent out to team members, donors, and volunteers.

This would also become a joint effort working with the copywriting and design team to create an email campaign and splash page once the script was fully developed to provide the appropriate direction on how we are communicating to the audience involved with Wycliffe USA.

Japanese Sign Language

The final example I want to show from Wycliffe USA, is a campaign I worked alongside other marketing team members that showcased a Japanese Sign Language project the

organization supported. I was the lead for this team of 4 as we traveled to Japan for a 19-day trip capturing several stories and marketing materials for video, photography and articles. We focused primarily on our video content needs, and from there, the written content developed over time for us to home in on themes for the web site campaign to focus on fundraising.

The video featured above is a teaser trailer we pushed on on social media and the images below are a few screenshots from the website campaign when we launched it in Spring 2020.

30-60-90 Day Plan

After looking through the position responsibilities and how it connects within the Clean the World brand, here is my first impression of what I would do during the first 30, 60, and 90 days in the VP of Revenue & Marketing role.

The first 30 days are not about proving anything. They are about understanding everything. I would spend this stage in deep listening mode: learning the commercial architecture of Clean the World Events and Hospitality Recycling, understanding where revenue is concentrated and where it is fragile, and building trust with the sales team, the marketing function, and the CCO before making a single structural recommendation. I would audit the existing CRM discipline, pipeline methodology, and marketing production workflow to understand what is working, what is broken, and what is simply missing. The goal at 30 days is not a plan on paper. It is an accurate picture of reality.
Once I understand the landscape, I begin building. By day 60, I would have the brief-based marketing prioritization system in place, with production capacity redirected toward sales-enabling work. I would have initiated the hiring process for the three Outside Sales reps, established the Ideal Customer Profile and qualification framework for new business pursuits, and begun formal account planning with the existing enterprise partnerships. The pricing framework for the Hospitality Recycling renewal base would be in active development. This stage is about creating the infrastructure the team needs to execute with consistency and accountability.
At 90 days, the work shifts from building to accelerating. The new business motion is running. Marketing is functioning as a revenue engine, not a service desk. The sales team has clarity on priorities, pipeline expectations, and performance standards. I would conduct a formal review with the CCO to assess early indicators, surface what is working, and recalibrate where needed. The 90-day mark is also when I would begin stress-testing our anchor account concentration risk and mapping the diversification strategy for the following two quarters. The goal at 90 days is not completion. It is momentum with proof behind it.

Stanley Consultants

Who We Are

I worked with many companies when I was at Spinutech, a digital advertising agency. One of my favorite clients was with Stanley Consultants where their work in engineering centers around improving lives and building a resilient future.

I worked alongside the copywriting team to create the messaging for Stanley Consultant’s website that would also result in creating video scripts to smooth the gaps in their paid media campaign efforts and website engagement. The video above is their flagship video that speaks to not only who they are, but why they exist as a company.

Transportation Services

This is another collaborative project in working with the copywriting team to write a script that would fit well with the messaging on Stanley Consultant’s website.

This is one of four short promotional videos informing potential customers on Stanley’s approach with their specific services. It was a true joint effort to ensure the video messaging aligned well with the web pages shown below.

The Work Continues.

There’s more to see if you’re interested!

Here's a peek into a few of my featured case studies where we set the strategy and raised the bar every time.

Public Storage

Offering a wide variety of units and sizes with thousands of locations nationwide.

Discover

Tricoci University

Fostering future generations of beauty professionals with innovative education.

Discover

Lavu

Truth, guidance and support in one system.

Discover

Thank you, Clean the World.

I appreciate the time you have invested in reviewing my application for the VP of Revenue & Marketing and this page. I also want to say thank you for the work you are doing every day, turning what could be waste into dignity, and what could be indifference into measurable impact for communities around the world.

I would be honored to help accelerate that mission by building the commercial infrastructure, leading the teams, and driving the revenue growth that gives Clean the World the resources to do more of what it does best.

Hello, Clean the World.

Let’s get right to it.

Protos Security

Brand Anthem Video

One of my first main tasks when coming onboard the Protos Security marketing team was to lead the charge for producing a Brand Anthem video that speaks to the “why” we do what we do.

The screenshot above is one example of many places we have the Brand Anthem Video for Protos Security. Seen here, it’s placed next to our updated copy and a new website design that was rolled out in April 2025.

Blog Article with Video Storytelling

Here is the blog post if you would like to see the entire article and watch any of the videos that walks through the story of assisting the Dick’s Sporting Goods client.

This was a collaborative effort as I focused on interview questions for the story-driven video and would help the copywriter in the additional details needed for the blog article.

Why should Clean the World hire me?

Wycliffe USA

Wycliffe Conversations

When I was at Wycliffe USA, I had the opportunity to pitch a campaign idea and ended up developing and directing the series. The goal was to capture stories of people joining the organization to use for our marketing efforts in

email and on social media. I worked with the copywriting team in the Marketing department to give direction on the themes and synopsis of each video interview so that all elements coincide with the storytelling and communication.

The screenshot above is one example of many email newsletters we made that pointed audiences to the Wycliffe Conversations series on Wycliffe USA’s YouTube channel.

Year-in-Review

Another major responsibility I had at Wycliffe USA was working with the President of the organization near the end of each year to develop a script that focused on several talking points for us to produce an end of the year video that was sent out to team members, donors, and volunteers.

This would also become a joint effort working with the copywriting and design team to create an email campaign and splash page once the script was fully developed to provide the appropriate direction on how we are communicating to the audience involved with Wycliffe USA.

Japanese Sign Language

The final example I want to show from Wycliffe USA, is a campaign I worked alongside other marketing team members that showcased a Japanese Sign Language project the

The video featured above is a teaser trailer we pushed on on social media and the images below are a few screenshots from the website campaign when we launched it in Spring 2020.

30-60-90 Day Plan

After looking through the position responsibilities and how it connects within the Clean the World brand, here is my first impression of what I would do during the first 30, 60, and 90 days in the VP of Revenue & Marketing role.

Stanley Consultants

Who We Are

I worked with many companies when I was at Spinutech, a digital advertising agency. One of my favorite clients was with Stanley Consultants where their work in engineering centers around improving lives and building a resilient future.

Transportation Services

This is another collaborative project in working with the copywriting team to write a script that would fit well with the messaging on Stanley Consultant’s website.

This is one of four short promotional videos informing potential customers on Stanley’s approach with their specific services. It was a true joint effort to ensure the video messaging aligned well with the web pages shown below.

The Work Continues.

Public Storage

Offering a wide variety of units and sizes with thousands of locations nationwide.

Tricoci University

Fostering future generations of beauty professionals with innovative education.

Lavu

Truth, guidance and support in one system.

Thank you, Clean the World.

I would be honored to help accelerate that mission by building the commercial infrastructure, leading the teams, and driving the revenue growth that gives Clean the World the resources to do more of what it does best.

Thank you for your consideration.

Brian Hogan

Hello, Clean the World.

Let’s get right to it.

Protos Security

Brand Anthem Video

One of my first main tasks when coming onboard the Protos Security marketing team was to lead the charge for producing a Brand Anthem video that speaks to the “why” we do what we do.

The screenshot above is one example of many places we have the Brand Anthem Video for Protos Security. Seen here, it’s placed next to our updated copy and a new website design that was rolled out in April 2025.

Blog Article with Video Storytelling

Here is the blog post if you would like to see the entire article and watch any of the videos that walks through the story of assisting the Dick’s Sporting Goods client.

This was a collaborative effort as I focused on interview questions for the story-driven video and would help the copywriter in the additional details needed for the blog article.

Why should Clean the World hire me?

Wycliffe USA

Wycliffe Conversations

When I was at Wycliffe USA, I had the opportunity to pitch a campaign idea and ended up developing and directing the series. The goal was to capture stories of people joining the organization to use for our marketing efforts in

email and on social media. I worked with the copywriting team in the Marketing department to give direction on the themes and synopsis of each video interview so that all elements coincide with the storytelling and communication.

The screenshot above is one example of many email newsletters we made that pointed audiences to the Wycliffe Conversations series on Wycliffe USA’s YouTube channel.

Year-in-Review

Another major responsibility I had at Wycliffe USA was working with the President of the organization near the end of each year to develop a script that focused on several talking points for us to produce an end of the year video that was sent out to team members, donors, and volunteers.

This would also become a joint effort working with the copywriting and design team to create an email campaign and splash page once the script was fully developed to provide the appropriate direction on how we are communicating to the audience involved with Wycliffe USA.

Japanese Sign Language

The final example I want to show from Wycliffe USA, is a campaign I worked alongside other marketing team members that showcased a Japanese Sign Language project the

The video featured above is a teaser trailer we pushed on on social media and the images below are a few screenshots from the website campaign when we launched it in Spring 2020.

30-60-90 Day Plan

After looking through the position responsibilities and how it connects within the Clean the World brand, here is my first impression of what I would do during the first 30, 60, and 90 days in the VP of Revenue & Marketing role.

30-Day Plan

60-Day Plan

90-Day Plan

Stanley Consultants

Who We Are

I worked with many companies when I was at Spinutech, a digital advertising agency. One of my favorite clients was with Stanley Consultants where their work in engineering centers around improving lives and building a resilient future.

Transportation Services

This is another collaborative project in working with the copywriting team to write a script that would fit well with the messaging on Stanley Consultant’s website.

This is one of four short promotional videos informing potential customers on Stanley’s approach with their specific services. It was a true joint effort to ensure the video messaging aligned well with the web pages shown below.

The Work Continues.

Public Storage

Offering a wide variety of units and sizes with thousands of locations nationwide.

Tricoci University

Fostering future generations of beauty professionals with innovative education.

Lavu

Truth, guidance and support in one system.

Thank you, Clean the World.

I would be honored to help accelerate that mission by building the commercial infrastructure, leading the teams, and driving the revenue growth that gives Clean the World the resources to do more of what it does best.

Thank you for your consideration.

Brian Hogan